SEO It Is Easy

Onsite SEO, was once seen as a real black art.
But the simple truth is that a the few guidelines that make good onsite search engine optimisation have not changed since spiders first infested the web.

The first key point is USE QUALITY CONTENT. This rule has never changed and if it is not obvious why textual quality content is important read on.

The textual content is the most important thing in SEO. Getting the words on the page. It is the words that spiders pick up on and build the search engine’s database with. Write content. Make it appealing to the reader, make it relevant. Yes SEO gurus will say about constructing the text with keyword density at a level of 2% - 4%, sneeking in word variaitions etc. This is all well and good, but if you produce a quality article, there should be that mix of ‘long tail‘ keywords and other key phrases any way. Plus if it is interesting and doesn’t look like it has been written by a robot it will attract interest and links in.

Yes use H1 tags to convey your key subject / article title. and use H2 tags to outline other sections, important to the visitor.

Use an interesting and relevant meta title. Again use keywords, but also make it snappy and draw the user in.

Meta descriptions and keywords are still used, but are a very small part of what needs doing.

Key messages in BOLD, again this helps readability, you only have 1/2 a second to draw the reader in. Also Search Engines have been known to pick up these words and weight them more for the article.

Use ALT tags on images, search engines still cannot read images (though I bet google is working on this)

Add new stuff to your site, new articles, more textual content. Keep the Search Engines interested as well as the visitors. 2 articles a week should be minimum for a blog.

Linking structure on your website is key. Every page should have consistent navigation linking to the home page and other major sectios of your site. Blogging Software and Content Management Systems are fantastic for this.

So will you take advice from this site? Not one for rules, this is a blog site, free flow of thought. Maybe you are better off buying a Search Engine Optimisation book, with their rules, formulas, systems and black magic (hmmm chocolate).

March 11th, 2010 Posted by admin | SEO | no comments

New affiliate tool in development.

Scifind Ltd and Keith Bond are currently developing an affiliate tool. Should be a fantastic device for monetizing domains , existing sites and using as landing sites for PPC campaigns.

This simple little script will produce an online store from a product feed in 10 minutes. Utilising SE friendly urls, caching and is extreamly easy to drop into any existing website template or site design.

Currently we are finishing the search function which is not present on the following examples.

SITE EXAMPLES:

www.mensdesignerunderwear.co.uk

www.nexdayflowers.co.uk

http://fishing.changewebsites.co.uk

We have just started the first round of external testing and we should be able to build on feedback soon.

We would like to hear from affiliates with any ideas of how we can improve this script.

We will keep you posted on progress.

April 8th, 2007 Posted by scifind | Uncategorized, affiliate marketing, affiliate, SEO, beta test, product feeds, datafeeds | 3 comments

Which Dragon Has The Best Website

Ok this is another post about BBC 2’s Dragon’s Den and we have only had one episode to date.

Having a look at the official website for Dragon’s Den (www.bbc.co.uk/dragonsden) I had the idea to write a review on each of the ‘Dragon’s’ official Websites. After seeing Keith Bond’s post about SEOmoz I decided to use this to assess which of these official Dragon’s sites are the best.

Deborah Meaden

http://www.deborahmeaden.com/ 

Page Strength: 0.5 / 10

Duncan Bannatyne

http://www.bannatyne.co.uk/

Page Strength: 3.5 / 10

Peter Jones

http://www.peterjones.tv/

Page Strength: 3.5 / 10 

Richard Farleigh

http://www.farleigh.com/

Page Strength: 3 / 10

Theo Paphitis

http://www.theopaphitis.com/

Page Strength: 2.5 / 10

So there we have it Jones and Bannatyne tie first followed by Farleigh, Paphitis and finally Meaden. To be honest this is probably the order I would rank these in, only in a general webpage sense, the fact is that these people’s websites are carried by the people - brands. This sort of ranking tool is much more useful for you and me, affiliates especially.

Want to know your sites page Strength - see http://www.seomoz.org/page-strength

February 12th, 2007 Posted by scifind | SEO, tools, webdesign, Dragon's Den | no comments

Affiliate Toolbox Part 2 - Web Design and Doing it right.

CSS Layout Generators

http://www.ibdjohn.com/csstemplate/ - OK but seems to be a little buggy in producing the CSS code

http://www.csscreator.com/version2/pagelayout.php This is the best little free utility to produce a basic CSS template that I have found online. This is nice and easy to use - with a really sweet colour slide to select colours. The CSS produced is spot on aswell.

As with all of these things you are left with a skeleton with which there will be alot of work in notepad / dreamweaver etc to get the site looking as you want. Once the template is finished the next step is to check that the site is working as it should.

The most obvious way to do this is check in a browser, in fact as many browsers as yo can find.

Then validate the code:

Start point is http://jigsaw.w3.org/css-validator/

The way the web is going valid css xhtml is more and more important. I am one person who still uses tables, but I am slowly weening myself into the world of DIVs, SPANs and CSS

Next thing is to validate the site.

I have found that http://sitescore.silktide.com/ is fantastic for this. Not only does it validate your code, it checks for incomming links, checks your title tags and gives you a full report and score out of ten for your site. There are 130 tests performed on the site!

Results are cached for 30 days - so you cannot check, change, check every few hours when tweeking a site. You can register for an account - as a registered user you can generate reports at smaller time intervals,

This site is very strict so FOLLOW it’s advice.

January 31st, 2007 Posted by scifind | SEO, tools, Web2.0, webdesign, css, valid html, xhtml | no comments

Very usefull Affiliate news site.

Keith Bond has just released the Beta version of his Affiliate Marketing RSS aggrigator site www.internetmarketingblogs.co.uk

And I must say that it is a very usefull tool. There are so many quality affiliate blogs out there that it is quickly becoming a nightmare to keep up with them all. But using Keith’s site makes this alot easier.

In addition to affiliate marketing there is the official network feeds and SEO channels.
 

January 30th, 2007 Posted by scifind | affiliate marketing, affiliate, SEO, tools | no comments