Affiliate Dogma : Affiliates -> Sales -> Profits

New affiliate tool in development.

Scifind Ltd and Keith Bond are currently developing an affiliate tool. Should be a fantastic device for monetizing domains , existing sites and using as landing sites for PPC campaigns.

This simple little script will produce an online store from a product feed in 10 minutes. Utilising SE friendly urls, caching and is extreamly easy to drop into any existing website template or site design.

Currently we are finishing the search function which is not present on the following examples.

SITE EXAMPLES:

www.mensdesignerunderwear.co.uk

www.nexdayflowers.co.uk

http://fishing.changewebsites.co.uk

We have just started the first round of external testing and we should be able to build on feedback soon.

We would like to hear from affiliates with any ideas of how we can improve this script.

We will keep you posted on progress.

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April 8th, 2007 Posted by scifind | Uncategorized, affiliate marketing, affiliate, SEO, beta test, product feeds, datafeeds | 3 comments

Which Dragon Has The Best Website

Ok this is another post about BBC 2’s Dragon’s Den and we have only had one episode to date.

Having a look at the official website for Dragon’s Den (www.bbc.co.uk/dragonsden) I had the idea to write a review on each of the ‘Dragon’s’ official Websites. After seeing Keith Bond’s post about SEOmoz I decided to use this to assess which of these official Dragon’s sites are the best.

Deborah Meaden

http://www.deborahmeaden.com/ 

Page Strength: 0.5 / 10

Duncan Bannatyne

http://www.bannatyne.co.uk/

Page Strength: 3.5 / 10

Peter Jones

http://www.peterjones.tv/

Page Strength: 3.5 / 10 

Richard Farleigh

http://www.farleigh.com/

Page Strength: 3 / 10

Theo Paphitis

http://www.theopaphitis.com/

Page Strength: 2.5 / 10

So there we have it Jones and Bannatyne tie first followed by Farleigh, Paphitis and finally Meaden. To be honest this is probably the order I would rank these in, only in a general webpage sense, the fact is that these people’s websites are carried by the people - brands. This sort of ranking tool is much more useful for you and me, affiliates especially.

Want to know your sites page Strength - see http://www.seomoz.org/page-strength

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February 12th, 2007 Posted by scifind | SEO, tools, webdesign, Dragon's Den | no comments

Affiliate Toolbox Part 2 - Web Design and Doing it right.

CSS Layout Generators

http://www.ibdjohn.com/csstemplate/ - OK but seems to be a little buggy in producing the CSS code

http://www.csscreator.com/version2/pagelayout.php This is the best little free utility to produce a basic CSS template that I have found online. This is nice and easy to use - with a really sweet colour slide to select colours. The CSS produced is spot on aswell.

As with all of these things you are left with a skeleton with which there will be alot of work in notepad / dreamweaver etc to get the site looking as you want. Once the template is finished the next step is to check that the site is working as it should.

The most obvious way to do this is check in a browser, in fact as many browsers as yo can find.

Then validate the code:

Start point is http://jigsaw.w3.org/css-validator/

The way the web is going valid css xhtml is more and more important. I am one person who still uses tables, but I am slowly weening myself into the world of DIVs, SPANs and CSS

Next thing is to validate the site.

I have found that http://sitescore.silktide.com/ is fantastic for this. Not only does it validate your code, it checks for incomming links, checks your title tags and gives you a full report and score out of ten for your site. There are 130 tests performed on the site!

Results are cached for 30 days - so you cannot check, change, check every few hours when tweeking a site. You can register for an account - as a registered user you can generate reports at smaller time intervals,

This site is very strict so FOLLOW it’s advice.

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January 31st, 2007 Posted by scifind | SEO, tools, Web2.0, webdesign, css, valid html, xhtml | no comments

Very usefull Affiliate news site.

Keith Bond has just released the Beta version of his Affiliate Marketing RSS aggrigator site www.internetmarketingblogs.co.uk

And I must say that it is a very usefull tool. There are so many quality affiliate blogs out there that it is quickly becoming a nightmare to keep up with them all. But using Keith’s site makes this alot easier.

In addition to affiliate marketing there is the official network feeds and SEO channels.
 

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January 30th, 2007 Posted by scifind | affiliate marketing, affiliate, SEO, tools | no comments

Affiliate Toolbox - Part 1 PPC tools.

I have been having a sort out of my IE7 favourites and I have found a bunch of useful tools to anyone building websites.

Firstly for PPC marketers.

There is the Free Keyword List generator. Ideal for Google Adwords campaigns, Yahoo Search Marketing etc. And also usefull for generating key terms for SEOd websites. Essentially you add terms in upto 5 different keyword lists and they are meshed together.

For Example. If I am creating a campaign for FORBIDDENPLANET and I want to market Doctor Who products via Google Adwords I could use 3 lists. First list has the call to action style words (buy, get, order) the second box has variations on our main product brand (Doctor Who ,Doctor wo, Dr Who) and the third has product types from that brand (Toys,DVDs,Action Figures ) we then select PHRASE MATCH and click generate. We then get 27 key phrases to use, like:

“Buy  Doctor Who  Toys”
“Buy  Doctor Who  DVDs”
“Buy  Doctor Who  Action Figures”
“Buy  Doctor wo Toys”
“Buy  Doctor wo DVDs”
“Buy  Doctor wo Action Figures”
“Buy   Dr Who Toys”
“Buy   Dr Who DVDs”
“Buy   Dr Who Action Figures”
“Order Doctor Who  Toys”

And so on.

This is a very powerful tool - especially when when used with SEO Chat Keyword Typo Generator tool or the MSN adcenter keyword mutator- for the Brand name variations.

Using this it is possible to generate THOUSANDS of key phrases in a very short time.

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January 29th, 2007 Posted by scifind | affiliate marketing, affiliate, SEO, tools | no comments