Affiliate Window and Buy.at
London-based Digital Window creates UK’s largest affiliate marketing network.Digital Window today acquired Newcastle-based Perfiliate Ltd., which operates one of the leading affiliate marketing networks under the brand name Buy.at. Together Digital Window and Buy.at form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. Buy.at was previously part of AOL Inc.
Kevin Brown, CEO of Digital Window: “This transaction is a milestone not only for Digital Window, but also for the performance marketing industry as a whole. Both companies already excel in the areas of service, ethics and technology. Joining forces enables us to harness the passion and creativity of both businesses to the benefit of all our partners.
Read the full Affiliate Window press release here
What implications does this have to the UKs affiliate networks?
Well time will tell, but I am hoping this is a good thing. It would be brilliant if buy.at would run as a seperate network to Affiliate window but I expect one of two things will happen:
Bye, bye Buy.at. Possible. Both systems merge and the best of buy.at is ported onto the affiliatewindow back bone. But this would mean alot of work and I expect such a merging of systems would mean loss of jobs on one side or the other.
Or both networks proceed as complimentary networks, maybe they both take on select individual marketing verticles.
Both are possible, but my opinion is not worth much on these, waiting for comment from Lee McCoy, and already seen some very positive views from Here.org.uk. There will probably be a large selection of other ideas on what might happen to these affiliate marketing networks. Might be exciting times, though sometimes diversity is the best way forward.
Keep diversity. If you are members of both of these networks and no others join the likes of Affiliate Future, Paid On Results and Profitistic. Remember, that 20% rule!
