Purple Parking, the one of the UK’s leading airport carparking service providers with car parking at 19 key airport car parks across the UK. Their affiliate program runs on Affiliate Future, TradeDoubler, Commission Junction and Zanox.Purple Parking offers a fantastic base rate of 10% commission on sales, rising to a whopping 15% commission dependant on performance.
Just now a MONSTER 19,000 (yes nineteen THOUSAND) word PPC keyword list has been made available for use to promote the Purple Parking affiliate program.
So that is an easy way to push the Purple Parking site.
Please remember though that PPC on purple parking is restricted. They do not authorise affiliates to use the keyword phrase Purple Parking, PurpleParking or any other keyword phrase which includes these words on any paid search engine listings. Purple Parking do not allow affiliates to use the display URL purpleparking.com or purpleparking.co.uk. So you will need that little bit of creativity for creating a landing page. Well we cannot do everything for you now can we?
For more information on this program please see http://www.azam.biz/uk/purple-parking/
May 9th, 2007
Posted by
scifind |
Uncategorized |
one comment
I was in London the other day to meet a very enthusiastic young gentleman by the name of Ryan Vaughan, a name that some of you may remember as he was an account manager on of the biggest UK affiliate networks until recently.
Anyway Ryan came across as a very energetic and surprisingly knowledgeable man for his young years. Anyway the reason that we had a meeting is to discuss a new network that he is involved with.
Though a new network with a limited set of affiliates it is clear that they have big plans and that with the current and expanding team they have with the network there is a huge talent base to realise these plans.
Their current programs are very lucrative and especially attractive to cashback, rewardsites and freebie sites.
Their Flagship program is ‘The Raffle Club‘
This offers £0.60 per lead for Free Draw (with some HUGE prizes), plus an amazingly high 50% commission on TheRaffleClub.com paid prizedraw.
In addition the only info needed to be provided by the user for a free draw is their Email, Title, First Name, Last Name, Chosen Password. This is alot less than some of the other free draw offers out there, I have tried some in the past and they want to know things like income, do you have a mortgage etc which can be very offputting for a user to complete.
If you wish to sign up all you need to do is just complete this form with your name, desired username, desired password, website URL and phone number and we will get you an account setup.
Some affiliates are already doing very well from this program, but as with all these things it is best to get in quickly
More Information (powerpoint presentations) Free Raffle Club, Paid Raffle Club
May 9th, 2007
Posted by
scifind |
Uncategorized |
one comment
ASOS CEO Nick Robertson. If you don’t know the story he basically slagged off the entire affiliate industry in an interview in NMA magazine a couple of months ago. Search A4U or Bumpzee for more information as I have enough of going over it myself.
As I am sure you understand this annoyed ALOT of people. .NET magazine has a bit about this this month, mainly in defence of Affiliates.
Anyway - he has just done another interview - see here http://www.e-consultancy.com/news-blog/363198/q-a-asos-nick-robertson-speaks-out-on-grubbygate.html
And I am confused.
In the original NMA interview he says:
Next year we’ll reintroduce affiliate marketing
But in the new interview - well see what he says below
Are you actually going to re-launch the programme?
Right now, I have better uses of my marketing money. In the forseeable future, no. I’m struggling to come up with reasons why we would. The bigger we get, the more questionable it is. Seventy percent of our products are unique, so you can’t get them anywhere else.
So I would just like to know what is he doing?
Blasting all affiliates, saying he would be moving back into the affiliate arena. Now saying that he won’t - has this change of heart anything to do with the fact that most top affiliates have said that they won’t touch his program with a barge pole?
Ill say no more - but this thread on a4u will make additional extra reading - http://www.a4uforum.co.uk/showthread.php?t=58887
May 2nd, 2007
Posted by
scifind |
Uncategorized |
no comments
The old adage has it - if it is too good to be true - then it probably isn’t.
Google came pushing it’s google checkout. Free payment gateway! Too good to be true?
Well it appears that it is.
Firstly we have the absolute disaster as it is poorly compatible with a number of affiliate networks. Well my first response is that the tracking is the responsibility of the merchant - not the payment gateway or the network.
But the big problem is that google checkout does NOT redirect the customer back to the merchant website once the transaction has ended. This is bad for the merchant - no second chance for a second impulse buy, and secondly the affiliate - as more often than not the tracking script is placed on the ‘checkout success’ page, so if there is no user visiting the success page - there is no tracking of the sale.
Google has its own solution for this, but it requires the merchant or affiliate network to be approved. This is basically a pain to all involved. More info on this see a4u forum
Also something to remember - google is not a bank! Just because google is the biggest internet company doesn’t mean that it’s payment solution will do everything and do it free. Paypal has only just really been accepted as being a bonified payment gateway and not just an ebay payment system.
I was originally tempted by GC but I am now treading with caution.
There are also alot of people worried about the amount of information that google is collecting - just in time for launch of its own CPA / CPS affiliate style model. Not sure if this worry is just or not.
I am sure that time will tell
April 30th, 2007
Posted by
scifind |
affiliate marketing, paypal, google, Networks |
one comment
Primeq have just announced their CPM and CPC banner network:
”PrimeQ has launched a CPM and CPC banner network that gives businesses the opportunity to advertise on the global online network’s range of proprietary websites and syndicated SORT paths which attract over a million unique visitors a month.
Using banners, buttons and text ads, advertisers can get their messages across to very specific demographic groups. Segmentation is available by tightly defined categories and this considerably increases the value to marketers. The sophisticated targeting technology has resulted in click through rates as high as 25% on some spots for one of the first advertisers.
Jason McClain, CEO of PrimeQ, said the new banner network would be an ideal vehicle for businesses to acquire customers: “Because of the nature of the sites in our portfolio and their highly focussed nature, surfers are more likely than average to make a purchase or express an interest in a product or service. I am delighted PrimeQ has been able to respond to our clients’ requests for increased exposure on our web properties and am looking forward to the CPM network becoming as successful as other recent initiatives.”
This gives more options and flexability for advertisers with this quickly developing network. It would be interesting to see what they pull from their hat next.
April 30th, 2007
Posted by
scifind |
affiliate marketing, Networks |
no comments
CricketRetail.com has launched an affiliate program with the affiliate network Profitistic
CricketRetail is offering 7% commission on its range of cricket equipment and designer Cricket Tshirts. Irrespective of volume put through our site.
If you were to equip one player, mid range bat, holdall, whites and padding it is easy to make upwards of £15. Equip your local team and you could be raking in around £200 commission!
About the Cricket Tshirts at Cricketretail.com
a range of refreshing and imaginative t-shirt prints, combining quirky design with just a hint of cricket connotation to create a ‘Pavilion Chic’ look that’s as at home in the clubs as it is in the clubhouse – quite simply the hardest hitting designs you’ll see all summer.
The program will be managed by Scifind Limited - so if you have any questions and querys or would like exclusive discount codes please contact us.
CricketRetail.com has no restrictions on PPC and Scifind Limited might even provide a PPC keyword list to get some affiliates started if they ask nicely!
It is completely free to become an affiliate, and once approved, you will obtain linking code that can be run across your website(s) in return for commission.
All affiliates are paid approximately 30 days following the commission month, providing they have exceeded the minimum threshold of £25 in commission due. If your commission does not reach £25 in any given month, we allow you to build-up commission until the threshold is exceeded.
Sign Up Here
April 20th, 2007
Posted by
scifind |
affiliate marketing, affiliate, Networks |
no comments
An affiliate program is a very powerful tool for online marketing, here are just a few brief pointers for merchants thinking of starting an affiliate program. For more please contact us to discuss your requirements
Network VS Inhouse Program.
Major considerations:
In House Software: Affiliate software can be very affordable IDevAffiliate sells affiliate tracking software, that is very easy to use, if a bit limited for around £50 / $99.99. This is a fantastic price when you consider that affiliate networks charge between £500 and £5000 for a sign up (plus ongoing fees, plus override commission).
It is very much worth noting that when you sign up to an affiliate network, you are not just using their affiliate tracking software, but their user base, hosting for banners and payment infrastructure, to name a few features of their service.
Either way you are going to need an Affiliate Manager
It is my firm founded belief that affiliate programs require an affiliate manager. An affiliate manager oversees the smooth running of the program, recruits affiliates, pushes the current affiliates to keep their promotions up to date, answers the day to day enquires from affiliates and mediates between network, merchant and affiliate.
Other factors in working out costs for your affiliate program include:
- Commission
- Network Override
- Network ongoing fees
- Affiliate Management costs
Commission Structure.
This is the crux of affiliate marketing, the affiliates are not going to be interested by a poor paying affiliate program. The affiliate is going to want to see an attractive percentage commission.
Looking at similar affiliate programs on various networks I would recommend starting with a high commission rate but if you can afford it and still be competitive with other programs, hold back a little to allow for ‘bonuses’, special promotions or just a big push at a later date. It is worth considering a sliding scale, offering a range of commissions depending on sales volume, many programs offer a sliding performance related scale.
What Exactly Do You Pay Commission On?
This is up to you, there are several ways of calculating this.
- Basket Value
- Basket Value Inc VAT
- Basket Value including VAT and Postage.
I would recommend that you go with the second option. This makes things more transparent for the affiliate, ie if they sell £100 worth of goods and you were paying commission on the basket value minus VAT the affiliate may wonder why they are seemingly getting less than 8% commission.
In my experience the majority of merchants calculate commissions on the VAT inclusive value.
There is no sense in paying commission on postage, unless you make a profit on this and want to use it as a selling point for your affiliate program.
Network Override
Unfortunatly this is non negotiable in most cases, the network is there to make money and this is the most effective way to do it for them, also it is a % based fee (usually 30% of the affiliate commission) so you need to factor this in when you are calculating your % commission to affiliates, ie if you want to pay 8% commission, you will actually be forking out 10.4% commission, in total, to the network.
Network Fees
Word of advice, if you have a program that will really perform, or you have a track record with lots of stats (basket value, conversion rates etc) you may wish to present this to the network as you may be in a position to negotiate on these fees.
Affiliate Management Costs.
No matter what you do, whether inhouse affiliate program or via a network, you really need an affiliate manager. Either outsourced or inhouse, you need one person whos job it is to look after the affiliate program.
April 16th, 2007
Posted by
scifind |
affiliate marketing, ecommerce, Networks |
no comments
Last weeks big news is that google had announced their CPA network, this week Google Checkout reached the shores of the UK.
Rather quiet launch - no big fanfare on the main google site, nothing on the google blogs, but the BBC were quick to pick up on the story: BBC News Story
Checkout will compete with both the mainstream card processing services used by many online merchants and auction site eBay’s Paypal service.
It is designed to boost Google’s core money-maker, the selling of online adverts, by offering cheap order processing for its advertisers.
It competes rather well with paypal from the word go, free untill Jan 2008
PayPal = 20p +3.4%
Google= 15p +1.5%
Prices per transaction - basic prices quoted - paypal fees get less the more trade you do with them. Correct at time of writing.
The other big advantage for google checkout is the fact that they are using their dominance in PPC to get the merchants on board
If you are an AdWords advertiser, you are eligible for free transaction processing for some or all your Google Checkout sales each month. For every £1 you spend on AdWords each month, you can process £10 in sales the following month for free through Google Checkout.
This is a big move for Google - some big merchants are already taking them on board.
April 13th, 2007
Posted by
scifind |
ecommerce, google |
2 comments
Yes. You can now market a huge range of pants thanks to Adam Davies - the mastermind behind JustHom.com (AffiliateWindow - sign up).
Adam Davies has been quick to respond to the demands of affiliates, adding product feeds and rss feeds to JustHom at almost lightning speeds when asked. He really values affiliate marketing with his very positive experience with JustHom
DeadGoodUndies is the new site and it has a huge range of designer underwear, including exclusive lines from Budgy Smuggler Australian swimwear, Strellson and Impetus fashion. DeadGoodUndies launched on PaidOnResults today
What is the pay out like - very good, upto 20% no less:
From 13th April until 13th May we will be offering ALL affiliates our top tier of 20% on sale value (ex shipping) after which we will return to the normal (but very good) rate of
- 1-200 sales per month 10%
- 201-400 sales per month 12%
- 401-600 sales per month 14%
They also have a very nice cookie period of 90 days.
Not just that but they are offering 3 cash prizes (upto £250), a draw for which will include anyone who makes one or more sales within these dates.
Sign up here
April 12th, 2007
Posted by
scifind |
Uncategorized |
no comments
I have had a bad 2 weeks with my web hosts.
I have been quickly out growing my hosting package and they took the decision the other week to block my account, no warning! It was worse than no warning - they had no idea what was going on when I phoned their customer support - 5 phone calls it took me to find out what was going on. I was not happy.
Since then I have had my sites placed on a VERY SLOW auxillary server - this has almost crippled my sites loading times.
Basically over Easter I have not been a happy bunny!
After a lot of research and brain picking (thanks Rich, Keith, Keith, Jack, James, Pete and the other usual suspects) I have found what should be a nice corner of the web - and hopefully my sites last resting places (at least for the next couple of years) All I have to do now is change settings on a couple of dozen sites once the new package has been setup.
The moral of this story, buy the biggest featured server that you can afford to buy, from a reputable web host and do your homework.
April 12th, 2007
Posted by
scifind |
Uncategorized |
no comments
