SEO It Is Easy

Onsite SEO, was once seen as a real black art.
But the simple truth is that a the few guidelines that make good onsite search engine optimisation have not changed since spiders first infested the web.

The first key point is USE QUALITY CONTENT. This rule has never changed and if it is not obvious why textual quality content is important read on.

The textual content is the most important thing in SEO. Getting the words on the page. It is the words that spiders pick up on and build the search engine’s database with. Write content. Make it appealing to the reader, make it relevant. Yes SEO gurus will say about constructing the text with keyword density at a level of 2% - 4%, sneeking in word variaitions etc. This is all well and good, but if you produce a quality article, there should be that mix of ‘long tail‘ keywords and other key phrases any way. Plus if it is interesting and doesn’t look like it has been written by a robot it will attract interest and links in.

Yes use H1 tags to convey your key subject / article title. and use H2 tags to outline other sections, important to the visitor.

Use an interesting and relevant meta title. Again use keywords, but also make it snappy and draw the user in.

Meta descriptions and keywords are still used, but are a very small part of what needs doing.

Key messages in BOLD, again this helps readability, you only have 1/2 a second to draw the reader in. Also Search Engines have been known to pick up these words and weight them more for the article.

Use ALT tags on images, search engines still cannot read images (though I bet google is working on this)

Add new stuff to your site, new articles, more textual content. Keep the Search Engines interested as well as the visitors. 2 articles a week should be minimum for a blog.

Linking structure on your website is key. Every page should have consistent navigation linking to the home page and other major sectios of your site. Blogging Software and Content Management Systems are fantastic for this.

So will you take advice from this site? Not one for rules, this is a blog site, free flow of thought. Maybe you are better off buying a Search Engine Optimisation book, with their rules, formulas, systems and black magic (hmmm chocolate).

March 11th, 2010 Posted by admin | SEO | one comment