Affiliate Dogma : Affiliates -> Sales -> Profits

It’s All In The Timing

I have had a number of policy change emails, t&c changes and ‘we have stopped paying commission on XYZ’ emails. Now this is nothing new and this is to be expected from time to time. 

 My comment here that I want these merchants/networks to read is that think about your timing.

Networks, don’t your merchants have to give a minimum notice period before making changes to their program that will affect affiliate’s revenues? Could an employer reduce his staff’s pay with just 24 hours notice?

Also merchants and networks, timing of important emails - don’t send them after 6pm on a Friday. Many affiliates don’t work the silly hours that you might think. If all affiliates were Monday to Friday people there would be a huge backlash almost every Monday against one merchant or another.

(XYZ = Nintendo Wii)

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affiliate marketing

November 18th, 2007 Posted by admin | Uncategorized | 2 comments

2 Comments »

  1. Hi Mate,

    Which merchant has stopped paying on Wii’s?

    :-(

    Lee

    Comment by Lee McCoy | November 19, 2007

  2. Not looking to name and shame - but it is rather important info:

    From GAME’s newsletter
    “The volume of traffic being driven to our site via our Wii affiliates has been staggering and has put the site under incredible pressure.

    It is imperative that we maintain the stability of our site and as a result we have decided to pause affiliate activity on all Wii hardware sales. This will begin as of Tuesday morning, 9am, and you will be attributed with all Wii sales you have made to date so far.

    This is not a long term solution and will look to reactivate the commission payments as soon as we can.

    Thank you in advance for your understanding. “

    Comment by admin | November 19, 2007

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