Affiliate Dogma : Affiliates -> Sales -> Profits

It’s All In The Timing

I have had a number of policy change emails, t&c changes and ‘we have stopped paying commission on XYZ’ emails. Now this is nothing new and this is to be expected from time to time. 

 My comment here that I want these merchants/networks to read is that think about your timing.

Networks, don’t your merchants have to give a minimum notice period before making changes to their program that will affect affiliate’s revenues? Could an employer reduce his staff’s pay with just 24 hours notice?

Also merchants and networks, timing of important emails - don’t send them after 6pm on a Friday. Many affiliates don’t work the silly hours that you might think. If all affiliates were Monday to Friday people there would be a huge backlash almost every Monday against one merchant or another.

(XYZ = Nintendo Wii)

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November 18th, 2007 Posted by admin | Uncategorized | 2 comments