Flash Video Creatives With Play.com and Game
Both Play.com (affiliatewindow) and Game (buy.at) have announced the usage of flash video to trail their products today.
But there is a significant difference between the two.
Affiliate window and Play.com have intergrated the video into affiliate friendly banners. Unfortunatly there are only 3 banners at this time and just one size - but this is a good start.
Game on the other hand have shown affiliates their trailers and encouraged affiliate to use them, trailers can greatly increase conversions after all. BUT they have neglected to point out that on the trailer there is a direct link to GAME.
Click Here to buy Star Wars Lego on X Box 360, i get the commission :), click the link on the video window and I don’ :(
Buy.at do assure that this will be addressed soon. In the meantime I realise that this link can be masked using CSS, so if anyone can provide the code for this please post a comment.
Now will there be a column od datafeeds for video code this time next year…..
