Facebook CPC Ads. Day One
I have been experimenting with Facebook PPC ads.
They have been running for one day now and I thought I would let you know how I am getting on.
I chose a merchant that I don’t usually promote, with a highish commission and conversion rate. I am linking to them directly (in accordance with their ppc policy).
The first thing that struck me about the facebook ads is the ability to be very specific in your demographic.
In addition to choosing your country (and geographical region), you can chose age range, interests, educational status, political views and marital status.
In addition for your selection, you can see how many facebook members there are. So even if you didn’t want to place an advert it is a great source of interest regarding Facebook Demographics.
Ok. I have heard bad things about the Facebook Fliers and their conversion rates, these are just personal anecdotes so may reflect the experience of the many. I decided to keep the campaign small.
Looking at $5 a day and $0.10 maximum click spend, here is what my first day looked like.
| Date | Imp. | Clicks | CTR (%) | Avg. CPC ($) | Avg. CPM ($) | Spent ($) |
|---|---|---|---|---|---|---|
| 11/06/2007 | 11125 | 10 | 0.09 | 0.02 | 0.02 | 0.17 |
(Facebook’s calendar seems to be a day behind)
Oooh a massive 10 clicks from over 11,000 impressions. I am glad that I am not running a CPM campaign.
Nice to see the click spend is less than a penny a click though. I am sure that this will go up a lot as the ads get more popular with advertisers.
