If You Are Going to Pitch On Dragons’ Den Please READ THIS FIRST
It only costs a few quid to register the .co.uk and the .com domain name for your product / service etc.
Classic example.
Dance of The Goblins. The book has been in print for 2 years, then a pitch is to be made on Dragons’ Den for finance for a Film version of said book.
The domain names (.co.uk and .com) were both registered just last week (about the sort of time that the Dragons’ Den previews would have gone live on the BBC website). So it looks like there might be a couple of squatters. There might be a hoo haa over the ownership of the domains and the book author may be just in reclaiming them - but this situation should never have been. Got a product or company name Register a Domain Name!!!
Getting on Dragons’ Den is HUGE exposure (3.2 million viewers) whether you get the money or not DO NOT WASTE IT. Register your domain name.
I can see that there might be hundreds of people interested in the book and would most likely buy it if the pitch of the story is good enough, so what is the first thing they will do? Google or type in the (domain) name. By owning the domain name and getting a site (however small) in the SERPS you are nearly guaranteed to get top listing for a company or product name that is unique to you.
Ok so has the message gotten through yet?
What do you do?
Go on national TV and waste an opportunity to get loads of ‘free’ publicity for your brand?
NO!!! Listen to what I say…
Register your domain name. It costs around £6 for 2 years.
It will take 5 minutes of your time through a service like 123reg
Or if you are a complete technophobe have a word with me and I can fix you up with the domain name and a minisite to promote your brand. Making sure that you don’t waste this type of huge exposure, even if Theo Paphitis thinks it is as useful as “Knickers on a Kipper”!
(This is part 2 of a rant from last year where exactly the same thing was happening.)
