There is another way.
Promoting finance merchants as an affiliate has never been an avenue I have seriously explored. The main factors being that the market is very competitive and although the payoffs can be huge the conversion rates have always been low.
You need very targeted traffic to promote finance, people with not just an interest, but people who are going to go through all the processes involved with completing what is really one rather big transaction.
But moving away from CPA there is another route, CPQ. Cost per Quote.
To date this has been a rather sparingly used by finance merchants. But now it seems to be coming out of the wood work.
Accepted.co.uk has just launched on the Clever At network. On CleverAt accepted.co.uk has launched with the CPQ model.
What does this mean. Well the big point is that Accepted.co.uk is paying out £20 per loan application whether the loan is accepted or not. This will mean that there should be much higher conversion rates than other loan offerings that pay out on completed loans.
Why? Well basically there are so many hurdles from the point of a user clicking through from the affiliate link to actually completing the loan process. Particularly the points of the loan provider actually accepting the application, and the possibility that the customer is likely to cancel the application, having received a better quote. This offer circumvents these stopping points.
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About CleverAT
Cleverat the leading choice for blue chip brands, providing media CPA, CPL, and email marketing media solutions both in the UK and InternationallyHeaded up by Murray Newlands. Based in London, Cleverat already has a highly experienced team, bringing a range of additional complementary services to its strong CPA Network.
