Nick - What are you doing?
ASOS CEO Nick Robertson. If you don’t know the story he basically slagged off the entire affiliate industry in an interview in NMA magazine a couple of months ago. Search A4U or Bumpzee for more information as I have enough of going over it myself.
As I am sure you understand this annoyed ALOT of people. .NET magazine has a bit about this this month, mainly in defence of Affiliates.
Anyway - he has just done another interview - see here http://www.e-consultancy.com/news-blog/363198/q-a-asos-nick-robertson-speaks-out-on-grubbygate.html
And I am confused.
In the original NMA interview he says:
Next year we’ll reintroduce affiliate marketing
But in the new interview - well see what he says below
Are you actually going to re-launch the programme?
Right now, I have better uses of my marketing money. In the forseeable future, no. I’m struggling to come up with reasons why we would. The bigger we get, the more questionable it is. Seventy percent of our products are unique, so you can’t get them anywhere else.
So I would just like to know what is he doing?
Blasting all affiliates, saying he would be moving back into the affiliate arena. Now saying that he won’t - has this change of heart anything to do with the fact that most top affiliates have said that they won’t touch his program with a barge pole?
Ill say no more - but this thread on a4u will make additional extra reading - http://www.a4uforum.co.uk/showthread.php?t=58887
