Google Everywhere
Last weeks big news is that google had announced their CPA network, this week Google Checkout reached the shores of the UK.
Rather quiet launch - no big fanfare on the main google site, nothing on the google blogs, but the BBC were quick to pick up on the story: BBC News Story
Checkout will compete with both the mainstream card processing services used by many online merchants and auction site eBay’s Paypal service.
It is designed to boost Google’s core money-maker, the selling of online adverts, by offering cheap order processing for its advertisers.
It competes rather well with paypal from the word go, free untill Jan 2008
PayPal = 20p +3.4%
Google= 15p +1.5%
Prices per transaction - basic prices quoted - paypal fees get less the more trade you do with them. Correct at time of writing.
The other big advantage for google checkout is the fact that they are using their dominance in PPC to get the merchants on board
If you are an AdWords advertiser, you are eligible for free transaction processing for some or all your Google Checkout sales each month. For every £1 you spend on AdWords each month, you can process £10 in sales the following month for free through Google Checkout.
This is a big move for Google - some big merchants are already taking them on board.
