ASOS Being Talked About (Again)
This time by a minor publication called THE TELEGRAPH, found on their business section (http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/03/28/ccdiary28.xml) we get to see those 3 offensive words again “grubby little people” in reference to Affiliates.
Quoted from the Times:
Robertson’s rant is like Ratner revisited
Has Nick Robertson, the chief exec of internet retailer ASOS, done a Gerald Ratner?
He’s told trade mag New Media Age that the company’s online advertising agents are “grubby little people in grubby studios growing income at our expense”.
That’s an interesting way to talk about your friends, and it’s caused an almighty stink on the net, so what’s the company got to say now?
“This was taken out of context,” smooths a spokesman.
How, exactly?
“Well, I don’t know. I wasn’t there. But Nick wasn’t saying anything about ASOS, it’s products or its customers so I don’t think you can call it a ‘Ratner’ as such.” He continues to explain that ASOS has stopped using affiliates, “but that doesn’t mean we won’t in the future”. Want to bet?
SO Ok ASOS when and where are you attempting to relaunch your affiliate scheme?
