Affiliate Dogma : Affiliates -> Sales -> Profits

Affiliates that make no sales within 1 week of signing up are dumped by merchant

After the ‘grubby’ comments we have all been very interested in of late, a current merchant now seems to be taking a very dim view of affiliates who don’t make any sales within 1 WEEK of signing up.

This was brought to light on an a4u forum post - http://www.a4uforum.co.uk/showthread.php?t=57115

 Quote from Merchant:

Unfortunately due to the fact that your website has not generated any clicks to the (edit - merchant’s) website and therefore no sales, also decreasing the program position within the AWIN index, we find ourselves in the position of suspending you from the program.

I have never seen the point of a merchant dumping affiliates on performance - the whole point of affiliate marketing is the fact that it is a PERFORMANCE related model - the merchant doesn’t pay anything extra to the network because of numbers of affiliates joined.

Even then - dumping an affiliate after 1 week is very poor, maybe 3 months, but definitly not 1 week! The affiliate has had no chance to place banners - build sites and start getting revenue from PPC campaigns. The one really bad thing is that the affiliate may have spend a whole working week doing the above, and looking to make it live the next day, result wasted time for the affiliate!!!

What is the AM world coming too.

Looking out for next weeks shock affiliate decision of the week.

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affiliate marketing

March 23rd, 2007 Posted by scifind | affiliate marketing, affiliate | no comments

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