Congratulations to Levi Roots - Plus advice to Dragons and Those pitching alike
Congratulations to Levi for securing £50, 000 funding for his Reggae Reggae Sauce on Dragon’s Den the other day.
If only all business men operated like him. The real victory here was for Style over Substance.
But when will the business men walking into the den learn REGISTER YOUR DOMAIN NAME BEFORE GOING ON DRAGON’S DEN. Well done to Levi (Keith) for registering the .com (see his site -http://reggaereggaesauce.com) - but you forgot the .co.uk - registered not long after the program aired and is now pointing to a parking page.
I am sure that the new owner will be willing to sell this domain back to you Levi BUT it would be so much easier to think ahead and spend that £6 something to register a .co.uk to stop it being picked up by someone else.
This also goes for the Dragons, Peter Jones and Richard Farleigh invested £50k in this business - knowing full well that the brand was going to get a big push to millions on national TV and they still didn’t have the forsight to spend £6 on a domain name.
GOT A BRAND - BUY A DOMAIN NAME - simple message Don’t Know How? No excuse Click Here and take two minutes to register a domain name (at the time of writing .co.uk domains are £2.59 a year and .com domains £8.99 a year)
Read about Levi and the dragons here - http://www.bbc.co.uk/dragonsden/
Reggae Reggae Sauce Site - http://reggaereggaesauce.com/
Peter Jones’ Site - http://www.peterjones.tv/
Richard Farleigh’s Site - http://www.farleigh.com/
